Meet the "Little Dutchman". An advertising character used in Rainier Beer commercials and store displays in the mid 1950's. <Brewing in Seattle outtake photo> <Author's collection>

A turn of the century advertizement for Rainier Beer from the Seattle Brewing & Malting Co. <Brewing in Seattle outtake photo>

A happy man opens his fridge to find it stocked with Rainier in this 1940's advertizement. <Brewing in Seattle outtake photo> <Seattle Public Library>

Seattle's Horluck Brewing Co featured on the cover of a 1935 issue of "The Pacific Coast Chef." <Brewing in Seattle outtake photo> <Seattle Public Library>

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A 1951 advertizement for Rainier beer. <Author's collection> <Brewing in Seattle outtake photo>

Hugh Glassburn prepares for flight in this 1975 photo.The Rainier Brewing Co. sponsored Glassburn's appearances at various aviation events. (Seattle Washington Archive) <Brewing in Seattle outtake photo>

a 1974 Rainier Beer promotional photo taken at the Mendenhall Glacier near Juneau, Alaska. (Alaska's Digital Archives) <Brewing in Seattle outtake photo>

Barbarian Conquers Sasquatch

Behold! An amazing 1976 promotional Rainier beer poster titled, “Barbarian Conquers Sasquatch.” Underneath the title is the caption "Proving once again that Mountain Fresh hath charms to sooth the savage thirst."

Artwork by Bill Stout. Bill has had a distinguished career in the comic book and fantasy art field, his most recognized work being the poster art for Monty Python's "Life of Brian" movie. This poster was part of Heckler Associates Rainier campaign in the 70’s and 80’s.

<Author’s Collection> <Brewing in Seattle outtake photo>

 

In this 1950's photo, Rainier Brewing Co, engineer Karl Bergh and brewmaster Al Bush inspect the "B & B Automatic keg Delivery" machine. A device the two invented themselves for the company. (Author's Collection) <Brewing in Seattle outtake photo>

Rainier executives observe their new LB-350 beer bottle labeling machine in this 1968 photo. It was capable of labeling at a speed of 600 bottles a minute and was used 15-18 hours a day once installed in the Rainier packaging department. (Author's Collection) <Brewing in Seattle outtake photo>

 

 

A turn of the century tavern with a Seattle Brewing & Malting - Rainier Bock Beer poster featured prominently behind the barkeep.

<Herbert Haydock> <Brewing in Seattle outtake photo>

A rare mid-1970's outtake photo of the "Wild Rainiers". Heckler Associates became Rainier Brewing Co's full time ad agency in 1972 and single-handedly turned the company's sluggish sales around with their offbeat ads. Brewing in Seattle features a full serving of rare photos from the archives of Heckler Associates along with commentary from the man behind the company, legendary ad man, Terry Heckler.

The Rainier brewery in Seattle as it appeared in 1949. The large building behind the brewery was called, "The Lester Apartments". (a building with quite the history of its own). The apartment building would be destroyed a few years later after a B-50 bomber crashed into it after a failed takeoff from Boeing Field. By the late 1950's Interstate 5 would be built directly behind the brewery. <Steenbock Library> <Brewing in Seattle outtake photo>

A Rainier Jubilee Happy Can light. This promotional piece was made around 1955 and used in area grocery stores to promote the popular series of Rainier Jubilee decorative cans. The light up can stood 18" tall <Photo courtesy of Michael Magnussen> <Brewing in Seattle outtake photo>

An early 1940’s Sick’s Select promotional back bar display. Rainier Brewing Company (then known as Sicks’ Seattle Brewing & Malting Co) introduced Sick’s Select in 1939. The beer was originally advertised as premium American table beer that Rainier president, Emil Sick proclaimed was, “The realization of my ambition to brew a bottled beer that would be finer than any on the market.” <Photo courtesy of Michael Magnussen> <Brewing in Seattle outtake photo>

Emerald City Ale and Post Ale Pale were two beers introduced in November of 1992 by the Rainier Brewing Co. The beers were Rainier’s and parent company, G. Heilman’s attempt to gain traction in the growing craft brewing market and were deceivingly disguised as being brewed by Emerald City Brewing Co without any mention of Rainier or G Heilman on the product. Recipes for the two beers were created by Glen Corson who at the time was the Senior Assistant Brew master for Rainier. Sales never met expectations and the two beers along with the “Emerald City Brewing Co” name were discontinued a few years later.

Brewmaster Superintendent, Hans H Weiss presents Rainier Brewing Co President, Emil Sicks the gift of a portrait of his late father, Fritz Sick in this photo from 1946. <Author's collection> <Brewing in Seattle outtake photo>

                                                   Two men stand in from of a large Rainier billboard in this 1950's photo.                                <Steenbock Library> <Brewing in Seattle outtake photo>

A Rainier beer neon sign in Los Angeles from either 1913 or 1914. The Hall of Records building in the background. For many years, the Seattle Brewing & Malting Co shipped large casks or Rainier beer to bottlers in California and owned sizable market share there. After Washington's state wide prohibition in 1916, the brewery would leave Seattle and move to San Francisco in hopes that prohibition would never spread to California. (http://www.skyscrapercity.com/) <Brewing in Seattle outtake photo>

 

 

 

 

 

Railroad Ave & Waterfront (present day Broad st and Alaskan Way), Seattle from around 1905.
The Olympia Brewery Bottling plant can be seen in the lower right. Beer would be transported
from Olympia to Seattle and bottled for the Seattle market.
<Author's Collection> <Brewing in Seattle outtake photo>

Lew Colbo of the Cammarano Bros Distribution Co of Tacoma moves pallets of Rainier in this 1958 photo.
<Steenbock Library> <Brewing in Seattle outtake photo>

A 1957 artist rendition of a Rainier Brewery expansion.
<Author's Collection> <Brewing in Seattle outtake photo>

A turn of the century advertizement for Rainier Beer in Hawaii. The Seattle Brewing
and Malting Co would export shipments of Rainier to the islands where it would be
bottled and sold locally.
 (Author's collection) <Brewing in Seattle outtake photo>

Harry Lawton (left) from Sick's Seattle Brewing & Malting Co. (Rainier Brewing Co) accepts the Blue Ox Award for the best non-commercial campaign at Seattle's 11th annual Paul Bunyan Awards competition in 1955. Presenting were "Paul Bunyan, Jr.", Rotary Club representative, H.O. Stone and Miss Betty Park. <Author's Collection> <Brewing in Seattle outtake photo>

A 2009 Rainier beer advertizement created by Shayne Letain in 2009. Sheyneletain.com

Sunset Distributors of Seattle go along with Rainer beer's "Thrifty Quart" campaign by adopting traditional Scottish dress. 1950's <Seattle Public Library> <Brewing in Seattle outtake photo>

A display of Rainier Brewing Co products from 1978. <Author's Collection> (Brewing in Seattle outtake photo)

A mid 1940's luncheon at the Rainier brewery (then known as the Seattle Brewing & Malting Co) A large banner for Sick's Select beer hangs in the background. <Author's collection> (Brewing in Seattle outtake photo)

A Rhinelander beer advertizement from 1939. Rhinelander was the first beer brewed in Seattle by Emil Sick's Century Brewery. <Stan Sherstobitoff> (Brewing in Seattle outtake photo)

Jeanne from Lake City enjoys a Rainier in this 1942 photo (Brewing in Seattle outtake photo) Thanks to Paul.

A 1963 magazine advertizement for Rainier Ale. <Author's collection> (Brewing in Seattle outtake photo)

Washington State’s 78-year-old law of selling liquor only from state-controlled stores ends today. Here is 1950's era beer tax stamp from the Washington State Liquor Control Board.

A 1953 advertizement displaying the colorful Rainier Jubilee cans. (Seattle Public Library) (Brewing in Seattle outtake photo)

<Author's collection> (Brewing in Seattle outtake photo)